As this year began, Friday Sock Co made it a priority to expand on its mission to be as Earth Friendly as possible. We were already green - but we wanted to even greener.
Our socks are ethically made with continual shifts to reduce waste while considering our carbon footprint.
We did some research on where to focus our efforts, and we found that the plastic hooks we use has such a negative impact on our planet (land, air & water) and our animal/marine friends. We had to do something to help.
According to statistics from GreenPeace, “the equivalent of a truckload of plastic enters the oceans every minute”. Not good. This is affecting our climate, our economy, our food; everything. One hundred percent of plastic created still exists (marineinsight.com) and yes we can recycle it, but it isn’t biodegrading so…what do we do?
One thing we knew we could do would be to eliminate the plastic hangers off of our sock packages completely, and replace them with 100% recyclable cardboard tags.
Does it increase our cost? Yes. Does it cost more for you? No.
Why?
Because we feel like it’s our responsibility to take care of the earth without increasing our pricing.
At the heart of Friday Sock Co, we believe that business can have a positive impact on our world. And it is worth it for us to invest in these initiatives.
What does this mean for you?
You will see our new tags being rolled out in the next few months.
The actual socks will remain the same. They will still be made with OEKO-TEX® cotton (high-quality standard), still be totally unique and mismatched, they’ll just be a bit greener.